Educate Patients About the Range of Services
Banner Health has long been the largest and most comprehensive health care system in the Southwest. When our long-time client at Kaiser was hired to run marketing at Banner Health, she brought her Redbird team with her to help bring Banner’s impressive run list of high-quality services to light for multiple audiences across multiple channels.
The Solution
Develop Cross-Platform Content to Inspire and Inform
We began with a deep dive into audience research, and then developed a full suite of targeted landing pages for Banner’s top service lines. Next, we created videos to educate patients about their care options, and TV commercials to let people know about Urgent Care, the ER, and Nurse On Call Services. Bottom line, we served as Banner’s content partner for the full customer journey: from awareness to consideration to booking appointments. Throughout, we became fully integrated with Banner’s marketing team, helping them to reach their audiences with copywriting, design, and video production that aligns cohesively across the board.