Show the Softer Side of Banner Health
Banner Health has particular expertise and world class care in a number of service lines. Some of these lines include: oncology, orthopedics, women’s health, and many more. But what does “world class care” really look like? How could Banner Health convey their medical excellence and show the human passion and commitment that is shared among its doctors, nurses and staff?
The Solution
Tell Patient Stories of Phenomenal Care
No one can tell Banner’s story like the patients they so deftly treat. Redbird’s approach to convey Banner’s areas of expertise hinged on deep storytelling of select patients. The stories shared were shot over a week-long period, in hospitals, in homes, each capturing the emotion of a patient’s journey from diagnosis to treatment to good health.
