The Challenge

Show the Softer Side of Banner Health

Banner Health has particular expertise and world class care in a number of service lines. Some of these lines include: oncology, orthopedics, women’s health, and many more. But what does “world class care” really look like? How could Banner Health convey their medical excellence and show the human passion and commitment that is shared among its doctors, nurses and staff?

The Solution

Tell Patient Stories of Phenomenal Care

No one can tell Banner’s story like the patients they so deftly treat. Redbird’s approach to convey Banner’s areas of expertise hinged on deep storytelling of select patients. The stories shared were shot over a week-long period, in hospitals, in homes, each capturing the emotion of a patient’s journey from diagnosis to treatment to good health.

“Patient Stories” Anthem
“Bob Crawford” Patient Stories
“Gloria Bloomer” – 2017 Profiles
“Doug Arthur” Patient Stories
“Michelle Redding” Patient Stories
“Penny Eller” Patient Stories
“Rachele Vincent” Patient Stories
“Gary Green” Patient Stories
“Clarence Bates” Patient Stories
“Steve Vincent” Patient Stories
“Wanda Moore” Patient Stories