Banner Health, in partnership with the University of Arizona, was about to hope a new, groundbreaking hospital that would serve the Tucson community. The Banner _ University Medical Center building was pristine, the technology was best-of-class, and the only thing missing was a celebration of the people: the faculty, staff and patients who are the heart and soul of the entire system.
With a tight timeline but boundless passion, Redbird partnered with the Banner Tucson marketing team to develop a print magazine and anthem video for the hospital’s official opening. Our magazine team wrote powerful stories of doctors, volunteers and patients, and Redbird Studios captured the spirit of Tucson through scenes inside and outside the hospital.
On the night of the hospital grand opening, hundreds gathered to tour the building and celebrate it’s impact on the community — from Tucson’s mayor to University of Arizona students; from hospital leadership to partner volunteer organizations. Each person in attendance received a copy of Healing Space magazine, and a wall-to-wall crowd welled with pride (and at times, tears) as the video played to celebrate the work and love that led up to that night.