The Challenge

Develop Creative for a Long-Awaited Hospital Grand Opening

Banner University Medical in Tucson, in partnership with the University of Arizona, was about to hope a new, groundbreaking hospital that would serve the Tucson community. The building was pristine, the technology was best-of-class, and the only thing missing was a celebration of the people: the faculty, staff and patients who are the heart and soul of the entire system.

Our Solution

Celebrate the People of Banner University Medicine Tucson

With a tight timeline but boundless passion, Redbird partnered with the Banner Tucson marketing team to develop a print magazine and anthem video for the hospital’s official opening. Our magazine team wrote powerful stories of doctors, volunteers and patients, and Redbird Studios captured the spirit of Tucson through scenes inside and outside the hospital.

The Impact

A Powerful Love Letter to Tucson

On the night of the hospital grand opening, hundreds gathered to tour the building and celebrate it’s impact on the community — from Tucson’s mayor to University of Arizona students; from hospital leadership to partner volunteer organizations. Each person in attendance received a copy of Healing Space magazine, and a wall-to-wall crowd welled with pride (and at times, tears) as the video played to celebrate the work and love that led up to that night.

Services Provided

  • Magazine Development
  • Research & Writing
  • Visual Design & Layouts

  • Scriptwriting
  • Video Production
  • Video Editing

  • Social Media Content
  • Original Photography
  • Marketing Support