The Challenge

Transform Dated Direct Response Ads

As a brand, California Closets prides itself on designing better lives, but for many years their television ads showcased only small pieces of their beautiful closet systems and didn’t truly showcase how they transformed the lives of their customers. They asked Redbird to transform their television ads from traditional direct response ads to ads that would still drive traffic, but with more story and heart.

The Solution

Put the Lives of Customers Front and Center

To highlight the transformation customers experience with California Closets, we created six televisions spots with real customers in their own homes. Each spot beautifully showcases the systems created by California Closets and a touching and intimate interview with the client that celebrates how their lives have been impacted in beautiful and unexpected ways.

“Crystal” Customer Story
“Erin” Customer Story (Pantry)
“Erin” Customer Story
“Jeanne” Customer Story
“Amy” Customer Story
“Tammie & Phil” Customer Story
“Tammie & Phil” Customer Story (Wall Bed)
Showroom Promo
2019 TV Commercials “Behind the Scenes”

2018 Spots

“Davis & Teddy” Customer Story
“Brad & Jamie” Customer Story
“Cynthia” Customer Story
“Lisa” Customer Story
“Gurjeet & Justin” Customer Story
“Jodie” Customer Story