Bring Life to Dated TV Ads
As a brand, California Closets prides itself on designing better lives, but for many years its television ads displayed only small pieces of beautiful closet systems and didn’t truly showcase how they transformed the lives of customers. Company leadership asked Redbird to completely reimagine their traditional direct response TV ads to drive traffic, but with more story and heart.
The Solution
Put the Lives of Customers Front and Center
To highlight the transformation customers experience with California Closets, we created six television spots with real customers in their own homes. Each spot showcases the systems created by California Closets, while a personal interview with the client celebrates how their lives have been impacted in beautiful and unexpected ways.