The Challenge

Immerse Visitors in the California Closets Experience

California Closets showrooms—both brick-and-mortar and mobile—are powerful places for customers to experience the brand. Along with other touchpoints like the website, social streams and TV ads, it was critical that consistent, elevated, messaging and imagery was developed as showroom floorpans were modernized. Brand new signage, product descriptions and in-store video was needed to allow showroom visitors to self-direct and be inspired, at once.

Our Solution

Elegant, Interactive Signage, Video and Graphics

Redbird understood what the showroom had over the web, TV or social media: inside, customers could touch and feel the quality materials and experience California Closets’ best-of-class service. With that as a guiding principle, we developed tiers of elegant signage that informed, delighted and encouraged interaction; we guided visitors to touch the finishes, discover hidden features, and fully imagine what a California Closets project could feel like in their home.

The Impact

Taking This Show(room) on the Road

Right now, the images above are rolling out in California Closets showrooms across the US. The mobile showroom has been having a grand time, rolling from one design event to another, from San Francisco to Palm Springs to LA and beyond. The elevated experience in the physical showroom space has been described by California Closets leadership as a “beautiful representation of our brand.”

Content Marketing Awards 2018 Winner Content Council Gold Winner Muse Creative Awards

Services Provided

  • Messaging Hierarchy
  • Copywriting
  • Style Guide

  • In-Store Collateral
  • In-Store Video
  • Hangtags & Signage

  • Mobile Showroom Design
  • Graphics Production
  • Storyboards