As a business centered around entering people’s homes, California Closets had a uniquely intimate relationship with its customers — yet their website and brand content was at an arm’s length. Serving solely as a one-way billboard for lead-generation, California Closets needed to overhaul its site in order to convey the aspiration of the brand’s position. The company also needed a way to invite the two-way dialogue and inspiration frequently associated with lifestyle offerings. The answer? Useful content and elevated messaging that would advance consumers through their decision-making process.
Redbird — having previously helped California Closets develop and distribute a high-quality print magazine — was thrilled to jump in and take the brand’s content to the next level. We designed and wrote all copy for the company’s website relaunch in 2015 while simultaneously elevating the brand and making it accessible to more potential customers than ever before. We also developed an engaging, ongoing content and social media strategy certain to pull in new customers across life stages for years to come.
California Closets refreshed website launched on schedule in November, 2015, to internal and external praise. This important milestone sets the brand up for ongoing content creation and distribution that will connect with customers throughout the lifecycle of the brand-customer relationship.