As a longtime partner of California Closets, we’ve watched this category-defining lifestyle brand travel an upward trajectory for many years. Redbird’s job: be at their side with fresh, relevant content strategies, ideas and executions to help market the brand compellingly — and consistently — at every customer touch point. Through print, digital and experiential channels, the suite of creative we create for California Closets always serves triple duty: it supports the core business drivers, attracts new and diverse audiences, and showcases product quality and innovation through fresh, high quality, high impact content.
We started, of course, with personas and strategy. From there, we conceived and executed content and design supporting myriad marketing efforts: Customer testimonials showing brand benefits in honest, unexpected ways. Social media photography, graphics, and copy aimed to generate leads on Instagram and Pinterest. In-store signage and product stories to elevate and simplify the showroom shopping experience. A mobile showroom design that takes the in-store experience on the road. And two full issues of Ideas of Order, our award-winning magazine, that is the very heart of the California Closets brand.