The Challenge

Simply Put: Find a Way For Healthcare to Entice

One Medical was already a brand that was changing the game, offering a new and improved doctor’s office experience rooted in the best practitioners around. However, as a younger company, they were still focused on becoming a more familiar face. One Medical approached Redbird with two projects in mind.

  • To create a video that would entice new members to join
  • To design and execute an on-brand and upbeat flu season campaign
Our Solution

Two Birds, One (Decidedly Pleasant) Tone

Inspired by One Medical’s welcoming attitude toward out-of-the-box thinking, we produced a scripted video featuring both an actor and a real-life doctor. This video was then distributed among companies that offered One Medical as a healthcare option. We also produced the #TakeBackFluSeason campaign, which was carried to success by clever wordplay and stunning imagery.

Services Provided

  • Social Strategy
  • Content Strategy

  • Campaign Strategy
  • Video Scripting and Production

  • Experiential Workshop
  • Influencer Strategy