The Challenge

Simply Put: Find a Way For Healthcare to Entice

One Medical was already a brand that was changing the game, offering a new and improved doctor’s office experience rooted in the best practitioners around. However, as a younger company, they were still focused on becoming a more familiar face.

One Medical approached Redbird with three projects in mind:

  • To create a video that would entice new members to join
  • To develop a content series answering tough questions
  • To design and execute an on-brand and upbeat flu season campaign
Our Solution

Bring One Medical’s Personalities to Life

Inspired by One Medical’s welcoming attitude toward out-of-the-box thinking, we produced a scripted video featuring both an actor and a real-life doctor. This video was then distributed among companies that offered One Medical as a healthcare option. We then created a consumer-facing video series featuring One Medical experts helping patients get real answers to topics such as HIV prevention, IUDs and reproductive health, sleep health and brain health. We also produced the #TakeBackFluSeason campaign, which was carried to success by clever wordplay and stunning imagery.

Services Provided

  • Social Strategy
  • Content Strategy

  • Campaign Strategy
  • Video Scripting and Production

  • Experiential Workshop
  • Influencer Strategy