One Medical wanted to up the creativity quotient of their brand messaging with storytelling, heart and humor. Their goal – to stand out from the crowd of recent medical boutique startups, and to attract new patients and best-of-class doctors to their fast-growing business. Having seen the content Redbird had created for Kaiser Permanente, they partnered with us to develop a spirited outdoor campaign, matched with a series of on-site explainer videos.
We created eye-catching creative about flu season, positioned to prompt existing members to come in for their shots, attract walk-ins by non-members who could then join the system, and drive both to the website for more learnings. Those learnings took the form of a variety of “Health 101” videos developed by Redbird Studios to entertain and inform, bringing a balance of personality and professionalism to the brand.