One Medical was already a brand that was changing the game, offering a new and improved doctor’s office experience rooted in the best practitioners around. However, as a younger company, they were still focused on becoming a more familiar face.
One Medical approached Redbird with three projects in mind:
Inspired by One Medical’s welcoming attitude toward out-of-the-box thinking, we produced a scripted video featuring both an actor and a real-life doctor. This video was then distributed among companies that offered One Medical as a healthcare option. We then created a consumer-facing video series featuring One Medical experts helping patients get real answers to topics such as HIV prevention, IUDs and reproductive health, sleep health and brain health. We also produced the #TakeBackFluSeason campaign, which was carried to success by clever wordplay and stunning imagery.