PG&E, the natural gas and electric utility provider for northern and central California, has a strong pledge to be an environmental leader. They’re making amazing strides, but didn’t have a content team to help drive awareness and elevate their energy efficiency programs to their customers.
We worked with PG&E to create a multi-pronged approach to reach people at thought leadership events, through influencer engagement, and with digital content that both educated and inspired. We targeted the developers who would create technology solutions for PG&E customers, as well as small and medium-sized retail business owners who, as PG&E customers, have much at stake in saving on energy costs.