The Challenge

Transform a Story into a Tribe

Nicole Weider came to us a Hollywood success story, but not in the traditional sense. A runway and print model who took a toxic atmosphere to task with the help of her faith, Nicole was poised to pursue a larger vision: She wanted to leverage her personal experiences to create a community for a generation of young women. Nicole had more than enough passion to spare, but she needed a plan of action — a platform.

Our Solution

Form a Safe Space, Grounded in Media, That Speaks to Values & Morals

We refined Nicole’s vision, identified an untapped space in the market for teen girls online, and created a powerful brand and movement: Project Inspired. We managed all aspects of launching Project Inspired, including branding, design, development, content, social and marketing. Redbird continues to oversee daily operations for the business, leading the march toward a more mobile-friendly site, moderating community conversations, and developing relationships with key (and trusted) influencers.

The Results

Project Inspired and its multiple social streams, including Facebook, Instagram, YouTube, Twitter, and Snapchat, has grown to be the largest community of Christian teen girls on the web. We continue to iterate the brand, ensuring our message is where the girls will find it.

Services Provided