Decoding Snapchat: A Beginner’s Guide

Think of Snapchat as an ephemeral social media tool — created with mobile in mind — that hosts messages and stories for just a short period of time. It has hundreds of millions of active users but still no clear path to how to monetize them. This is because Snapchat was created, in part,...

How to Develop Content That Puts Your Audience First

“BSN by 2018.” “Personal learning network.” “‘Flock to unlock’ promotions.” “Code Brown.”* These are just a few of the many specialized terms I’ve unpacked in my four and a half years creating and sharing content as an editor at Redbird. That’s because we here at Redbird understand that in order to produce the most...