01—

Method

Integrated healthcare marketing can be complex. So we keep our approach simple — lead with listening, follow with results.

By first deeply understanding our clients and their audience needs, we connect to the hearts and minds of patients, nurses, doctors, and caregivers — while also connecting the dots for CMOs and their teams. This approach results in deep relationships and engagement between healthcare systems, their patients, employees, and local communities.

We offer a full range of healthcare marketing services.

Brand & Audience
Research

Whether qualitative, quantitative or a combination of the two, we customize our research and persona process to your exact needs.

Marketing Strategy & Creative Campaigns

Strategy and ideation will always be grounded in business and marketing goals, ensuring all creative work to come will impact your bottom line.

Cross-Channel
Content Creation

Our creative teams, including Redbird Studios and Redbird Print, work hand-in-hand with strategists to bring creative visions to life.

Analysis & Content Refinement

After any creative goes live, we work closely with partners to measure, analyze, reflect and edit to ensure the work meets established goals.

Here are a few ways we’ve helped
healthcare brands connect with patients to
meet their marketing goals

03—

Work

Patient Storytelling

When you go through a major medical procedure or event, there are few people more suited to tell your story than you. For our clients Banner Health and MD Anderson, we’ve created suites of patient stories that celebrated and amplified the brand’s superior patient care and caregiver compassion.

MD Anderson – Patient Profile

Clarence Bates, Prostate Cancer

Banner Health – Patient Profile

Doug Arthur, Heart Valve Replacement

04—

Support

Patient Support and Education

Healthcare can be overwhelming, and brands show true care for their audiences by educating — and demystifying — the most complex parts. We’ve helped a number of clients bolster their patient relationships with content that supports, informs, and guides them toward answers they need: around programs, preventive health care, insurance, and procedures.

Kaiser Permanente

Random Acts of Health – The Text

Kaiser Permanente

Random Acts of Health – New Mom

Banner Health

Get Care Now

Banner Health

Healthcare 101 – Co-pay vs Co-Insurance

Banner Health

Procedure Specific
Landing Pages

05—

Acquisition

Engagement & Acquisition

Content that converts? That’s a sweet spot for us at Redbird. Our clients look to us to transform complicated ideas and make them simple, interesting, and fun for their audiences to consume, understand, and act upon.

Banner Health Instagram Story
Banner Health

“Urgent Care or ER?” Instagram Story

One Medical

Flu Season Campaign

Our expertise also extends to connecting 
healthcare brands to industry professionals.

06—

Community

Employee Engagement and Community Building

It’s not an easy job to be a healthcare professional — the industry requires a strong heart and mind. We’ve helped brands champion niche audiences in an effort to build awareness and morale. The infographic below illustrates our remarkable success building and cultivating a multi-platform community of nurses on behalf of SPI, the parent company of Cherokee and Dickies Scrubs. 

Dickies & Cherokee Uniforms
Dickies & Cherokee Uniforms

Interested in learning more about our healthcare marketing services?

Reach out today
Los Angeles Business Journal Awards Inc5000 Certified Women’s Business Enterprise Content Marketing Awards 2018 Winner Content Council Gold Winner Digiday Best Content Marketing Agency Finalist