Rediate Tekeste

Director, Strategy and Accounts

About Rediate

As Director, Strategy and Accounts, Rediate oversees the development of strategies for clients. In her client-facing role, she also helps lead account teams at Redbird to execute on the strategies. She closely collaborates with our clients and their audiences to ensure Redbird creates relevant content that can then be distributed throughout various platforms and social media streams.

Past Experience

Having launched her career working with the Clinton Initiative, America Reads, Rediate comes to Redbird with a decade of experience creating strategies for film campaigns and nonprofits. After moving to Ethiopia, Rediate built a communication department for an NGO and worked as a journalist for World Vision International. She later worked in production and partnership at Girl Rising. Most recently, she founded a nonprofit Ethiopian Diaspora Fellowship. She holds a B.A. in communications and a master’s in communication management from the University of Southern California.