Vice President Content and Creative
As Vice President of Content and Creative, Shawn is the gatekeeper of all things editorial. Working hand in hand with Redbird’s strategists, writers, designers and videomakers, she leads the transformation of big ideas into tangible creative—that sings. A member of the leadership team, Shawn also fosters meaningful client and team relationships, helping Redbird’s values of interaction, connection and truth take wing.
Shawn is an innovative content creator and strategic storyteller with experience across brand planning, editorial management, and creative development. After beginning her career in advertising, she shifted to magazine, co-creating and launching the market’s first and foremost digital shelter publication, Lonny, with 100% original content. She’s since led editorial and creative direction for national brands including Trunk Club, Threadless and Houzz. She graduated from Michigan State University with a B.A. in Advertising and a B.S. in Apparel & Textile Design.