CEO, Founding Partner
As CEO and founding partner of Redbird, Susan plays a key role guiding the company’s vision and values while overseeing the Strategic and Creative output of the agency. She works together with her business partner, Amy Rappeport, to the proper care and feeding of all Redbirds and their clients. She gets to know each client well, and works to ensure, ongoing, that our creative work fuels each brand’s business growth in the best possible ways.
Susan has deep cross-discipline expertise on the editorial, marketing and financial sides of the media business. After working in New York at New York magazine, Newsweek and Smithsonian, she moved to Los Angeles, where she was founding publisher of Buzz, the award-winning monthly magazine. She has played primary roles in launching and repositioning numerous media brands including Traveler, Spy and Yoga Journal, and has provided strategic expertise to Harvard Business School Publishing, National Geographic, The New York Times and American Media Inc. Susan is a Phi Beta Kappa graduate of the University of Colorado and holds an MS in journalism from Columbia University in New York.