Tricia Barroll Sellman

VP Brand Development


About Tricia

In her role as Vice President, Brand Development, Tricia helps brand partners identify opportunities to transform their businesses through content marketing programs. She watches industry trends, singles out opportunities to activate key audiences, and works closely with Redbird’s creative and strategic teams to develop campaigns that result in measurable growth.

Past Experience

Previous to joining Redbird, Tricia was Vice President of Marketing and Communications for Williams Sonoma Inc., successfully growing the family of brands that included Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, and West Elm. Prior to that, she was on the marketing team that ideated and rolled out the original Absolut Vodka campaign in the United States, helping grow the brand to the #1 imported vodka. She also spearheaded the marketing campaigns of Bombay Sapphire Gin, Stolichnaya Vodka, and Grand Marnier. Tricia received her BA from the University of Virginia.