Kick the Cool: The Secret to Creating Emotionally Resonant Video

Conventional wisdom holds that being a video maker is a “cool job.” While this phrasing isn’t my own, it does seem to be the general consensus among friends and family who weigh-in on the matter. And sometimes, it’s true! I like fiddling with the fancy equipment, soaking up the expertise of...

The Redbird Guide for Agencies That Share a Client

I’ll set the scene… You’re an agency with a particular specialty — content marketing let’s say — and you’ve been commissioned by a large company to develop and deploy a content strategy across all of its channels. Now, let’s imagine that the CMO who hired you (smart CMO, by the way) knows her way around agencies....

Decoding Snapchat: A Beginner’s Guide

Think of Snapchat as an ephemeral social media tool — created with mobile in mind — that hosts messages and stories for just a short period of time. It has hundreds of millions of active users but still no clear path to how to monetize them. This is because Snapchat was created, in part,...

4 Steps to Creating Meaningful Marketing Personas

At Redbird, we talk a lot about knowing your audience. You could even say it’s a favorite topic of ours, partly because it’s paramount to our success as content creators; partly because it’s one of those rare industry tactics that has a way of making us better people — more eclectic, compassionate, curious. Having conducted...

Truth Sells

Advertising is Dead. It’s a pervasive headline, no doubt, but we here at Redbird have long been committed to a flip-side that’s far brighter, more enticing: Truth Sells. Of course, that’s not to say we’re commandeering truth in the name of commerce — we simply believe that consumers are too smart, too sophisticated to be...

What’s Beneath the Surface of a Great Company Culture

I love company culture. I breathe it. Feel responsible for it. Just about every day, articles examining the ins and outs of company culture land in my inbox. I even feel somewhat responsible for Amazon’s stellar earnings every time one of their business books lands on my doorstep. I read...

Good Design: Not Just What We See, But What We Hear

On some days, and sometimes they are my favorite days, I sit with our lead visual designer at Redbird, tweaking a layout together in real-time for hours. Color by color. Pixel by pixel. That font’s too heavy. This line’s too light. Until finally we both, usually in unison, say, “Oh, there it is.” We got it. Good...

How to Build Your Content Strategy North Star

At Redbird, we often find that when clients recruit our team to develop their content strategy, they aren’t quite ready to “run.” That is to say, they haven’t landed on a clear vision of who they are as a social brand and what it is they want their content to do. So, we pause. We...

The ROI of a Kind Company Culture

When I joined Redbird three and a half years ago I was excited, ready for a change. I was also, frankly, a little suspicious. There was so much to love. Creative challenges, the opportunity to help shape a company’s future, and a team of talented people who started thinking about lunch...

New Name, New Chapter

Having launched more than 20 years ago as Mind Over Media, outgrowing our name represented a kind of triumph. A triumph, but also a challenge. On one hand, our fast growth was a sign that our team, expertise and relationships were calling for room to spill over. We no longer fit neatly...