Kick the Cool: The Secret to Creating Emotionally Resonant Video

Conventional wisdom holds that being a video maker is a “cool job.” While this phrasing isn’t my own, it does seem to be the general consensus among friends and family who weigh-in on the matter. And sometimes, it’s true! I like fiddling with the fancy equipment, soaking up the expertise of...

4 Steps to Creating Meaningful Marketing Personas

At Redbird, we talk a lot about knowing your audience. You could even say it’s a favorite topic of ours, partly because it’s paramount to our success as content creators; partly because it’s one of those rare industry tactics that has a way of making us better people — more eclectic, compassionate, curious. Having conducted...

Truth Sells

Advertising is Dead. It’s a pervasive headline, no doubt, but we here at Redbird have long been committed to a flip-side that’s far brighter, more enticing: Truth Sells. Of course, that’s not to say we’re commandeering truth in the name of commerce — we simply believe that consumers are too smart, too sophisticated to be...

What’s Beneath the Surface of a Great Company Culture

I love company culture. I breathe it. Feel responsible for it. Just about every day, articles examining the ins and outs of company culture land in my inbox. I even feel somewhat responsible for Amazon’s stellar earnings every time one of their business books lands on my doorstep. I read...